Georgia May Jagger at the Vogue Fashion Fantasy party last yearIt's a case of like mother, like daughter for Georgia May Jagger. Following in the footsteps of mum Jerry Hall and sister Elizabeth, young Georgia has ventured into the world of modelling.

And at just 17 years old, she's landed a contract to die for... as the new face of beauty brand Rimmel London.

The company have announced that Coco Rocha will also be joining Kate Moss, Lily Cole and Sophie Ellis-Bextor as the make-brand's icons.

Rocha and Jagger will begin appearing in advertising campaigns early next year.

Stephen Mormoris, of Coty Beauty, told the Telegraph: "Georgia May Jagger and Coco Rocha were obvious choices to represent the Rimmel brand.

"Their modern beauty & aspirational styles are complementary to the strong personalities of our existing ambassadors and will help Rimmel to continue to broaden its image and extraordinary growth worldwide."

So while she may be Mick's baby girl, Georgia May, who has already graced the cover of Vogue, is clearly more than capable of making her own way in the world.