As you settle yourself into your seat on the plane how many of you actually pay attention to the safety briefing?

Well Air New Zealand has come up with a novel way of grabbing the attention of even the most frequent flyer.

The company has devised a new kind of safety video for its domestic flights, featuring a naked pilot and cabin crew.

With only painted uniforms, the crew's modesty is protected by well-placed oxygen masks, life jackets and seat belts.

The 3-minute, 28-second video, entitled 'Bare essentials of safety', as well as a 45-second TV advertisement have brought added interest to the so often ignored in-flight briefing.

Featuring the song 'Under My Skin' by New Zealand singer, Gin Wigmore, the briefing is already proving a YouTube hit, attracting more than two million hits.

For Air New Zealand the ploy is nothing new. The airline recently persuaded chief executive Rob Fyfe, similarly dressed in a body paint uniform, to front their 'nothing to hide' marketing campaign for low-priced fares.

Using crew members, whose only payment was a moment in the spotlight, also proved a shrewd financial decision. A spokesman for the airline told the New York Times that each video cost in the region of 10 to 15 per cent of the standard major brand commercial.

For your full in-flight safety briefing, watch the video below.